Mystery shopping
Sources:
Tim Ferriss has discussed mystery shopping in his conversation with Matt Mullenweg on the . Mullenweg mentioned the idea of "secret shopping" his own company's hiring process under a fake identity. The purpose was to experience the hiring process firsthand and ensure the quality of his code. Ferriss compared this to retail mystery shoppers who evaluate store operations to improve customer experience. They also discussed the importance of executives engaging directly with customers and performing frontline work to better understand their businesses 1.
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