Strategy vs. Service
The conversation dives into the evolution of how firms charge for strategy, shifting from hourly rates to flat fees that encompass both strategic and creative work. Blair highlights the emergence of strategic design firms as a response to competition, while David critiques the superficial addition of "strategy" to service offerings as a misguided attempt to differentiate. Both emphasize the need for meaningful value propositions rather than mere rebranding.In this clip
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2Bobs
Have We Hit Peak Strategy?
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