Scaling Presence
Exploring the challenges of scaling a presence on platforms like LinkedIn, the conversation highlights the importance of focusing on owned media for sustainable growth. The success story of an author who leveraged TikTok to sell a million copies illustrates how unconventional methods can lead to mainstream recognition. Ultimately, the discussion raises questions about whether such successes are replicable or merely serendipitous.In this clip
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2Bobs
Building a Scalable Sales Strategy
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