Targeting Your Audience
Focusing on a narrow target market can yield surprising benefits, as those in tangential fields may find relevance in your insights. Crafting messages for a specific audience allows for deeper connections and understanding, which can attract interest from adjacent markets. While there's pressure to broaden your scope, early in your business journey, it's often wiser to resist that urge and hone in on your core expertise.In this clip
From this podcast
2Bobs
Are You Fishing in the Right Pond?
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