Sales Beyond Roles
The conversation explores the evolving roles within delivery teams, emphasizing that account managers and other practitioners should be equipped to grow accounts without relying solely on new business teams. There's a critical look at the expectations placed on account managers in traditional creative firms and a discussion on whether similar growth capabilities should apply to all delivery team members. The challenge of shifting expectations post-hire is also addressed, highlighting the need for clarity from the outset.In this clip
From this podcast
2Bobs
Turning Your Delivery Team Into a Sales Team
Related Questions
Who are experts on client management?
My team of analysts delivers analytics to various clients. The analysts sit with other analysts but achieve operational goals with clients. They operate like goalies on a hockey team, and it’s hard to determine if they should be embedded with their clients or with their peers. How should we decide?