Evolution of Specialism
The conversation dives into the rapid evolution of branding and specialization in the creative industry, highlighting how the internet has transformed the way businesses position themselves. Blair reflects on the historical context of specialization, likening it to Darwinian principles, while David acknowledges the influence of early adopters in this space. The discussion underscores the importance of adapting to a fragmented market where niche expertise is increasingly valued.In this clip
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