Positioning and Purpose
The conversation highlights the evolving nature of positioning in branding, emphasizing that while values are important, they shouldn't be mistaken for a unique selling proposition. It’s noted that many firms may declare their purpose, but this rarely translates to new business opportunities. As the landscape shifts, the distinction between creative and professional services continues to blur, requiring firms to adapt their positioning strategies more frequently.In this clip
From this podcast
2Bobs
The Evolution of a Marketing Firm
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