Agency Specialization
The landscape of agencies is increasingly bifurcated, with generalist ad agencies on one side and specialized firms on the other. Specialized firms enjoy different sales dynamics, often engaging in more conversational approaches rather than competitive pitches. As the market evolves, smaller agencies may find it unnecessary to employ dedicated new business personnel, allowing for a more integrated approach to client relations.In this clip
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2Bobs
Do You Even Need New Business People?
Related Questions
What do you think the future of the media agency business is? I'm in digital media sales, and it seems more and more brands are bringing buying in-house, while major hold companies like WPP are getting decimated. It's more important than ever to have direct relationships with brands, but I'm wondering if an even bigger trend is happening and if agencies will eventually become obsolete.
What is a future business model for marketing agencies in order to differentiate myself?
What role do ad agencies play in marketing and advertising?