Positioning Problems
A new business person might not be the solution to a positioning issue. As the landscape evolves, the roles of marketing and sales have shifted, with lead generation increasingly falling to marketing. The conversation delves into the importance of defining what a new hire should accomplish, highlighting the differences in needs across various industries, particularly those that thrive on relationships.In this clip
From this podcast
2Bobs
Do You Even Need New Business People?
Related Questions
What should be considered when making the first sales hire?
What should be considered when making the first sales hire in the context of the episode 20Sales: Why Every Sales Rep Should Do Pipeline Generation & How to Teach Them | Verticalised Sales Playbooks: When and How | How the Best Sales Reps and Leaders Structure Their Time with Carlos Delatorre, CRO @ Harness and the clip Hiring for Success?
What are the considerations when hiring sales leaders for new products outside the vertical we sell to versus ones with an active network of potential clients?