Content Creation Leadership
Successful firms often thrive when the owner takes charge of content creation, as it fosters a unified voice and perspective. While not every principal needs to be a natural salesperson, enjoying the process and engaging in networking can significantly impact new business opportunities. If networking isn't their strength, focusing on content creation becomes essential for driving inbound inquiries.In this clip
From this podcast
2Bobs
Do You Even Need New Business People?
Related Questions
What should be considered when making the first sales hire as discussed in the episode 20Sales: Why Every Sales Rep Should Do Pipeline Generation & How to Teach Them | Verticalised Sales Playbooks: When and How | How the Best Sales Reps and Leaders Structure Their Time with Carlos Delatorre, CRO @ Harness and the clip Hiring for Success?
What makes a good salesperson as discussed in the episode Four Segments of New Business and the clip Selling as Leadership from the episode Why Leadership Is Hard at Every Stage of Business and the clip Crusaders, Not Salespeople?