New Business Dynamics
The conversation delves into the tension between being seen as an expert and the stigma around sales. Many principals hesitate to embrace their sales skills, viewing them as beneath their expertise, yet they often excel in this area. The discussion emphasizes the importance of proper positioning and the need to rethink traditional new business processes, moving away from the high-volume pitch mentality to foster more meaningful client engagements.In this clip
From this podcast
2Bobs
Do You Even Need New Business People?
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