Qualifying New Business
Dedicated qualifiers are essential for identifying the right clients, and having documented criteria for good and bad fits is crucial. The discussion emphasizes the importance of asking the right questions before committing resources, highlighting a shift from traditional approaches that prioritize securing meetings over genuine fit. Engaging in a collaborative exercise reveals that everyone knows the necessary questions, underscoring the need for effective vetting in today's business landscape.In this clip
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2Bobs
The Agency Gatekeeper
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