Creative Firm Trends
The conversation dives into the evolving landscape of creative firms, highlighting the challenges of holding onto outdated practices due to cost bias. Both reflect on their past experiences, reminiscing about the days when upcharges for services like typesetting and printing were commonplace. They emphasize the importance of adapting to new trends and technologies that have transformed the industry, urging listeners to recognize the shifts that newcomers might overlook.In this clip
From this podcast

2Bobs
How Categories and Positioning Options Might Change
Related Questions