Creative Consulting Trends
The conversation explores the persistent challenge consulting firms face in cultivating creativity, often leading them to acquire creative agencies instead. There's a notable shift away from traditional distinctions between PR and marketing firms, suggesting a blending of services that reflects current industry demands. The speakers also lament the ongoing prevalence of outdated website designs, highlighting a need for evolution in service offerings.In this clip
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2Bobs
How Categories and Positioning Options Might Change
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