Positioning for Change
The conversation delves into the shift from affinity-based positioning to expertise-based strategies, highlighting the need for firms to adapt their focus as market dynamics evolve. With a nod to historical context, the discussion emphasizes that change is constant and firms must reassess their positioning regularly. Opportunities abound for those who are nimble, as new services emerge and traditional boundaries blur in the consulting landscape.In this clip
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2Bobs
How Categories and Positioning Options Might Change
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