Rethinking Chemistry
Blair challenges the notion that chemistry is the primary driver of new business, suggesting it often serves as a catch-all term for various factors, primarily expertise. While personal connections can influence decisions, they should only act as tiebreakers when other value indicators are equal. David raises an intriguing point about client retention, questioning why chemistry doesn't prevent losses when other aspects change.In this clip
From this podcast
2Bobs
Top Ten New Business Development Myths
Related Questions