Marketing Budget Myths
The discussion dives into the outdated 80/20 marketing budget model that dictates 80% of spend should be on "working" media, leaving a mere 20% for creative production. Blair expresses frustration over this long-standing heuristic, questioning its origins and continued acceptance in the industry. David shares a clever twist on the formula that could potentially benefit marketers, highlighting the need for reevaluation of these entrenched beliefs.In this clip
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2Bobs
Constrained by Artificial Boundaries
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