Embracing Discipline Overlap
The conversation highlights the growing convergence of design, consulting, and software engineering disciplines, emphasizing the need for firms to embrace this overlap. Both David and Blair stress the importance of positioning and expertise, cautioning against superficial claims of expertise in areas like UX. Clients expect a seamless integration of services, and firms must adapt to meet these evolving demands without compromising their integrity.In this clip
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2Bobs
Constrained by Artificial Boundaries
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