Finding Your Voice
The struggle of undifferentiated firms is highlighted as they grapple with the challenge of generating unique insights. Emphasizing the importance of a narrow focus, it’s revealed that having a distinct perspective can transform writing from mundane to impactful. The conversation underscores that the goal is not to be right, but to empower others to think differently and take courageous action against conventional norms in selling creative services.In this clip
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2Bobs
How Much Should You Write?
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