Productization Challenges
When services are productized, the focus shifts from deeply understanding client needs to matching them with predefined offerings, often leading to compromises on value. This approach tends to cater to averages, which rarely align perfectly with individual client requirements, making price the primary incentive for purchase. To succeed with productization, firms must ensure they can scale effectively while still addressing unique client challenges.In this clip
From this podcast
2Bobs
How Digital Firms Are Different
Related Questions