Negotiation Dynamics
The conversation explores the complexities of negotiating with different types of clients, particularly the challenges posed by procurement teams versus value-driven buyers. While some relationships may require ongoing battles to maintain margins, others can evolve into fruitful partnerships with minimal conflict. The emotional toll of having to reprove oneself after years of collaboration is also highlighted, emphasizing the discouragement many face in these situations.In this clip
From this podcast

2Bobs
A Beginner's Guide to Negotiating
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