Decision-Making Mistakes
Mistakes in decision-making can stem from including too many voices, drawing overly broad conclusions from past successes, and failing to recognize selection bias. Understanding why clients choose to work with you is crucial, but it's equally important to listen to the reasons they might leave. Freshness in work is key; without it, clients may seek alternatives, highlighting the need for a balanced perspective on client feedback.In this clip
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2Bobs
Seven Positioning Mistakes to Avoid
Related Questions
Why is subjective information important when working with new clients?
Blair Enns and David Baker discuss how creative consultancy should differ from traditional business consultancy. The creative aspect should involve more exploration and human-centered design approaches, aiming to change consumer habits and influence decision-making processes.