Value vs. Cost
The discussion highlights the distinction between cost-based and value-based pricing models, emphasizing how many agencies fall into the trap of conflating cost with price. By focusing solely on optimizing time sales, they hinder true value creation, which can ultimately impact profitability. Understanding the client's perceived value is crucial for setting appropriate prices and fostering a culture of innovation rather than mere efficiency.In this clip
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Innoficiency in Your Agency
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