Innovation vs. Efficiency
The conversation dives into the struggle creative firms face when balancing innovation with client expectations. While many are driven to deliver exceptional results, clients often prioritize efficiency, leading to a disconnect that can leave money on the table. Emphasizing the need for firms to shift their pricing models, the discussion highlights the importance of getting clients to value and pay for innovation rather than merely focusing on efficiency.In this clip
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Innoficiency in Your Agency
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