Deepening Expertise
Creative firms often resist narrowing their focus due to a fear of boredom, but once they do, they discover the power of deep expertise. As they begin to see the impact of their work, they gain the confidence to increase their prices. Interestingly, after a few years, firms often find even more opportunities to refine their positioning, revealing that the deeper they delve, the greater the potential for growth and success.In this clip
From this podcast
2Bobs
The Journey From Generalist to Specialist
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