Value-Based Pricing
Explore the three primary ways to price and sell services: time and materials, deliverables, and outcomes. The highest expression of these concepts is value-based pricing, where the focus shifts to achieving specific client outcomes rather than just delivering a product. This approach fosters a true partnership, emphasizing collaboration and alignment with client goals, even if it comes at a premium price.In this clip
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2Bobs
The Perils of "Good/Better/Best" Pricing
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