Agency Risk Management
The conversation dives into the inherent risks faced by both clients and agencies, highlighting how many agencies prefer to charge for time rather than take on the risk of fixed pricing. There's a compelling discussion about the limitations of the agile model, which often focuses on labor arbitrage, and the need for agencies to align their incentives with client goals. The dialogue also touches on the challenge of establishing clear, non-judgmental pricing structures that resonate with clients.In this clip
From this podcast
2Bobs
The Perils of "Good/Better/Best" Pricing
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