Misaligned Incentives
A deep dive into the pitfalls of incentive structures in agency business development reveals a common trend: many agency owners overestimate their closing abilities. Blair shares his experience of earning commissions for meetings that ultimately led to no closed deals, highlighting the disconnect between generating opportunities and successfully converting them. The conversation emphasizes the importance of understanding realistic closing ratios and the challenges creative professionals face in sales.In this clip
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2Bobs
Myth of "I Just Need More Opportunities to Get in Front of Prospects"
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