Zero Based Budgeting
A growing trend in large organizations is zero based budgeting, which requires clients to justify their budgets from scratch. This approach not only encourages fresh thinking but also presents an opportunity for agencies to reassess their strategies. Accountability is crucial; clients are looking for partners who can admit mistakes and take responsibility, rather than deflect blame when challenges arise.In this clip
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2Bobs
What Good Clients Are Really Looking For
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