Account Management Dynamics
The conversation explores the dynamics between strategists and account managers, highlighting the potential disconnect clients feel when transitioning from one to the other. Emphasizing the importance of skilled account people, it suggests that they should also play a role in closing new business, ensuring clients feel a continuous connection throughout the process. This approach aims to mitigate feelings of a "bait and switch" while fostering stronger client relationships.In this clip
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The Best Ways to Disrespect Account People
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