Client Engagement Strategies
Consultants often find themselves competing against embedded teams from larger firms, which raises questions about the dynamics of client engagement. The importance of personal branding for executives in consulting is emphasized, highlighting the need for reputation-building activities to drive firm growth. The conversation also touches on the discomfort surrounding terms like "personal branding" and "executive eminence," suggesting a shift in perspective on their significance in the industry.In this clip
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Can We Learn Anything From the Consulting Firms?
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