Sales Dynamics Explained
The conversation delves into the contrasting experiences of purchasing productized versus customized services. Salespeople in productized environments tend to focus on describing offerings rather than understanding client needs, leading to a different sales dynamic. Additionally, the distinction between retainers and monthly recurring revenue is clarified, highlighting how many firms mistakenly believe they offer productized services when they are still delivering customized solutions.In this clip
From this podcast
2Bobs
Productized Vs Customized Services and Monthly Recurring Revenue
Related Questions