Value vs. Recurring Revenue
A deep conflict exists between recurring revenue models and value-based pricing, especially when services become productized. As firms shift their focus to selling packaged services, they often lose sight of the client's needs, leading to challenges in maintaining meaningful value conversations. The internal motivations for productizing services can be complex and are worth exploring for a more effective approach.In this clip
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Productized Vs Customized Services and Monthly Recurring Revenue
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