Email Strategy Essentials
David discusses the challenges of audience engagement, emphasizing that once someone unsubscribes from a podcast, re-engaging them becomes nearly impossible. He highlights the scalability of email marketing, where the effort remains constant regardless of the audience size. Blair adds that the content of emails is crucial, warning against cluttering newsletters with irrelevant news and stressing the importance of delivering valuable insights instead.In this clip
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2Bobs
Are Email Newsletter Even Viable Anymore?
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