Commodification Risks
The conversation dives into the common pitfalls of commodifying services, particularly the dangers of cutting prices without value exchange and relying on technology to scale offerings. Blair highlights the misconception that launching low-cost courses will attract high volumes, cautioning that this strategy often leads to commodification rather than growth. The discussion emphasizes the need for careful consideration when attempting to productize services, as the mechanisms for scaling can inadvertently undermine their value.In this clip
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How to Avoid Commodifying Your Offering
Related Questions
What's a good pricing strategy when selling digital products or courses, as discussed in the episode E929 Scaling Your Startup E3 "Business Model & Turning on Revenue": charging, rev streams, unit econ and the clip Increasing Prices Tactics?
In the episode 20VC: Lessons Learnt From Marc Benioff & Selling To Salesforce For $2.7bn, What Product Market Fit Really Looks Like & Why Pricing Is Startup's Biggest Problem with Scott Dorsey, Managing Partner @ HighAlpha and the clip Pricing Strategies, should we be looking to offer full enterprises and six-figure sales higher service at a higher price per user, such as dedicated account managers and product request priority, or a lower price per user with just a small degree of extra service, such as double the number of training sessions?
In the episode From Open Source to SaaS Company | Henric Trotzig | Beyond Coding #186 and the clip Pricing Strategies Unveiled from the episode 20VC: Lessons Learnt From Marc Benioff & Selling To Salesforce For $2.7bn, What Product Market Fit Really Looks Like & Why Pricing Is Startup's Biggest Problem with Scott Dorsey, Managing Partner @ HighAlpha, should we be looking to offer full enterprises and six-figure sales at a higher price per user with additional services, such as dedicated account managers and product request priority, or a lower price per user with just a small degree of extra service, such as double the number of training sessions?