Training Value Insights
A Fortune 500 company's research reveals that only 15% of training value comes from the training itself, emphasizing the challenges of self-directed courses. While MOOCs gained popularity, they require immense scale to avoid devaluing content. Offering self-directed courses as lead magnets can be beneficial, but it risks undermining the perceived value of consulting services if not approached carefully.In this clip
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How to Avoid Commodifying Your Offering
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