Account Managers Unpacked
The discussion delves into the evolving role of account managers in relation to strategists, highlighting the confusion that arises as firms grow and introduce new functions. Insights reveal that account managers often perceive themselves as strategists, especially in smaller agencies, but must navigate their place when faced with specialized strategists. The interplay between these roles is crucial for effective client relationships and project success.In this clip
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How Account Managers Deliver Strategy
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