Managing Account Dynamics
Blair discusses the essential interplay between account managers and strategists, emphasizing the need for collaboration while acknowledging the unique roles each plays. He highlights the importance of including account managers in client interactions without isolating other team members, illustrating the delicate balance required for effective communication and strategy execution. The nuances of this relationship become clearer through experience, revealing the complexities of managing client expectations and internal dynamics.In this clip
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How Account Managers Deliver Strategy
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