Selling for Experts
Blair discusses the evolution of his book, which aims to serve a wider audience beyond creative services, targeting professionals who must also sell. He emphasizes that while some sales principles are universal, the approach to selling varies significantly across different industries. This book is designed as a comprehensive guide for experts in various fields, helping them navigate the challenges of selling without needing extensive training.In this clip
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2Bobs
The Four Conversations: A New Model for Selling Expertise
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