Risk and Reward
The conversation delves into the nature of risk-taking in creative industries, comparing it to the hitmaker models of venture capital and pharmaceuticals. While many in the agency world embrace risk, the challenge lies in discerning which risks are worth taking. The staggering hit ratios in these models highlight the importance of strategic decision-making, emphasizing that not every venture will yield success.In this clip
From this podcast
2Bobs
The Barbell of Pricing Risk
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