Customized vs. Productized Services
Customized services often command higher prices and margins because they cater to individual client needs, unlike productized services that aim for a one-size-fits-all approach. Clients seeking tailored solutions are likely to prefer these bespoke offerings, especially in higher-end markets where they value uniqueness and personalization. The discussion highlights the importance of understanding client expectations and the competitive edge that customized services can provide in a saturated market.In this clip
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2Bobs
To Standardize or Customize
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