Selling Intellectual Property
Selling a business often involves understanding what the acquirer truly values, yet many sellers struggle with this concept. Building and protecting intellectual property can significantly enhance a firm's value, but sellers frequently overestimate its worth. The discussion emphasizes the importance of keeping valuable IP separate and licensing it to buyers, allowing sellers to maintain control and potentially monetize it further.In this clip
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2Bobs
10 Reasons a Buyer Might Want Your Firm
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