Secrets Behind the Killer Website

Human Touch

Creating a personal connection through your website can significantly enhance client trust. David Baker emphasizes the importance of using real photos of team members, even if the firm is small, to project authenticity and relatability. He suggests creative strategies like naming everyone a leader to give an impression of a larger team, while Blair Enns humorously questions the ethics of using stock photos for non-existent team members 1.

If that doesn't cross a line, it gets pretty close to it.

--- Blair Enns

Additionally, the conversation touches on the idea of showcasing pets, adding a unique and personal touch to the firm's image 2.

   

Authority Signals

Building credibility through genuine authority signals is crucial for a firm's online presence. David Baker and Blair Enns discuss strategies like using awards and best-selling book titles to enhance perceived expertise, even if these accolades are achieved through less conventional means 3. They highlight the importance of being recognized as an award-winning firm, as it can influence potential clients and procurement professionals who often rely on such indicators 4.

You have to say award winning. And for both of these, you don't have to list.

--- Blair Enns

These tactics, while sometimes playful, underscore the need for authenticity in establishing authority online.