Published Jun 8, 2022
Hard Lines, Soft Lines
Blair Enns delves into the art of managing power dynamics as you shift from vendor to expert, stressing value-based client dialogues and viewing relationships as portfolios. The episode highlights finding creative, win-win solutions in negotiations, balancing policies with personalized approaches to enhance client interactions.

Topics covered
Popular Clips
Episode Highlights
Related Episodes

Selling in One Lesson
Answers 383 questions
Maintaining the Expert Position...After the Sale
Answers 383 questions
Sales Clichés and the Damage Done
Answers 383 questions
Holding Opposite Perspectives in a Healthy Tension
Answers 383 questions

Questions, Not Answers
Answers 383 questions
Ten Set Pieces
Answers 383 questions
What Good Clients Are Really Looking For
Answers 383 questions
Understanding Account People
Answers 383 questions
Changes in the Agency Client Landscape
Answers 383 questions
A Sales Skeptic Interviews a Sales Expert
Answers 383 questions
Words We Try to Define
Answers 383 questions
Replacing Presentations With Conversations
Answers 383 questions
Firing a Client
Answers 383 questions
The X-Factor
Answers 383 questions
Four Segments of New Business
Answers 383 questions
