Diamond Marketing Revolution
De Beers transformed the diamond industry by creating the cultural norm of diamond engagement rings, cleverly circumventing antitrust laws. With the now-iconic tagline "A diamond is forever," they not only marketed the allure of diamonds but also educated consumers on pricing and value, shaping modern perceptions of love and commitment. The impact of this campaign continues to resonate today, influencing how couples approach engagement traditions.In this clip
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99% Invisible
Diamonds: Articles of Interest #11
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