Logo Controversy
A new logo for the University of California sparked intense debate, garnering over 54,000 signatures on a petition against it. While some, like Sarus, initially reacted negatively, conversations with designers like Vanessa reveal a deeper understanding of design's purpose. Even generational perspectives, such as those from Sarus's grandfather, highlight the clash between modern aesthetics and traditional expectations. Ultimately, supporters argue that the logo represents a bold vision for contemporary California.In this clip
From this podcast
99% Invisible
The Brief and Tumultuous Life of the New UC Logo
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