O-U-I-J-A

Media Influence

The Ouija board's image took a dark turn with the release of "The Exorcist" in 1973. Roman Mars and Katie Mingle discuss how the film portrayed the board as a gateway to demonic possession, altering its public perception 1. This shift was further fueled by religious figures like Pat Robertson, who warned against its use, claiming it invited evil into one's life 1.

Ouija boards aren't harmless. Seances aren't harmless. Listen, don't be playing games on Halloween. Don't call on demons, because they'll come and live with you.

--- Pat Robertson

Despite these warnings, companies like Hasbro capitalized on the board's sinister reputation, even funding horror films to maintain its eerie allure 1.

   

Perception Shift

Initially, the Ouija board was marketed as wholesome family entertainment. Katie Mingle explains how William Fuld, known as the father of Ouija, cleverly marketed it as both a game and a mysterious spiritual tool 2. This duality made it a popular choice for family gatherings and even romantic dates, as it allowed for intimate interactions under the guise of innocent fun 2.

People played at home with their families. Ladies played at tea parties. In fact, one of the boards in Murchas collection doubles as a tea tray.

--- Katie Mingle

However, as time passed, the board's image shifted from a symbol of Americana to a feared object, influenced by media portrayals and societal changes 2.