Published Jan 6, 2023

You Should Do a Story

Roman Mars dives into the fascinating interplay between user behavior and design through digital desire paths, unearths the strategic complexities of trademark retention with a Chevron station's 'Standard' name, and examines the historical push towards electrical frequency standardization, revealing the profound impact on both technology and legal landscapes.
Episode Highlights
99% Invisible logo

Popular Clips

Episode Highlights

  • Digital Paths

    Digital desire paths in interface design highlight how user behavior can shape digital solutions. explains that these paths emerge from how users naturally interact with interfaces, like hashtags on Twitter, which were user-generated before being officially integrated 1. This concept mirrors physical desire paths, where people create shortcuts in urban environments, often revealing more efficient routes than those planned by designers 2.

    Sometimes they frustrate the plans of urban planners and trail makers, but other times, these people can actually evaluate the behaviors that people have naturally and use that to inform their designs.

    ---

    By observing these organic patterns, designers can refine their creations to better meet user needs, whether in digital or physical spaces.

       

    Snowy Insights

    Snow patterns offer unique insights into urban traffic flow, providing a natural experiment for redesigning city layouts. describes the concept of "sneckdowns," where snow reveals unused road areas, suggesting potential for curb extensions and traffic islands 3. These insights allow urban planners to reconsider space allocation, questioning the necessity of certain road areas for vehicles.

    If the cars don't need to go there in the winter, why did they need to go there at all?

    ---

    This approach not only optimizes urban design but also serves as a metaphor for adaptive and responsive planning.

Related Episodes