Expanding Apple's Market
Apple has the opportunity to capture a larger audience by introducing lower-cost phones, rather than solely focusing on high-end models. By shifting their pricing strategy to include more affordable options, they could tap into a segment of the market currently underserved. The current trend of moving upmarket may leave potential profits on the table, as there is still demand for quality devices at lower price points.In this clip
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Accidental Tech Podcast
303: Your Mahogany World
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