Direct Access Benefits
Apple PR's selective approach allows for direct communication between journalists and engineers, fostering efficient exchanges of technical information. Both Casey and Marco highlight how this streamlined process enables them to ask specific, detailed questions and receive candid answers, enhancing their understanding of Apple's products without the usual layers of corporate communication. This unique interaction not only benefits their work but also maintains an unbiased perspective in their reporting.In this clip
From this podcast
Accidental Tech Podcast
253: I Think I Ordered One
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